YouTube

Video has become an integral part of Internet users’ online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for marketers to find consumers.

Visual Content

Visual content has never been more popular or effective, and YouTube continues to dominate among visual-centric social networks. With 85% of online adults considering themselves regular YouTube users, the opportunities for businesses to get videos in front of a large, captivated audience are huge.

Show your products / services in action

YouTube lets businesses show their products in action. This is particularly useful for companies with limited physical distribution channels, including those who mostly sell over the internet. Businesses that use YouTube to allow customers to see their products in action before they buy include toy manufacturers, theme parks and theatre companies.

In order to get benefit from having a presence YouTube as a marketer, your strategy needs to harness the nature of user intent, rather than work against it.

This means you either need to serve user intent by creating content that will inform, instruct, or entertain; or support user intent by creating ads which can be served as preroll content to users watching videos relevant to your business.

Unlock Value

The primary value your business can gain from investing in such content.With the right content, those watching informational/entertaining videos can get to know your brand better and in a positive light; while ads, in precisely the TV advertising vein, can improve brand recall, perceived legitimacy, and overall reputation.


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