Web design based on Google Best Practices

Google Material Design Websites are the current rage in  the world of web design because they are based on a pretty path breaking set of rules and usability patterns. Since it is Google project, It also does some pretty amazing things for SEO too that’s why more and more website designers are running with it. Material Design can be used for websites across a variety of platforms and for all device types. The ultimate goal of Material Design-web design is to “create a visual language”. This synthesizes classic principles of good design with the innovation and possibility of technology and science.

What is Google Material Design?

Created and designed by Google, Material Design is a design language that combines the classic principles of successful design along with innovation and technology. Google’s goal is to develop a system of design that allows for a unified user experience across all their products on any platform. Google Material Design Websites are built with the philosophy “build if for the users and the rest will follow”

Why Web designers are praising it?

Designers and technologists everywhere are aflutter with praise for the latest design language. Which aspires to unite Google’s expansive product line. Under a rich set of design styles and principles. The visual details are delightful, and the paradigmatic underpinnings — that interfaces are three-dimensional constructions, composed of layers of “physical” components — are refreshingly novel. Many web design experts are also appraise of the language’s use of bright colors, large images, and depth. It’s not the details themselves we take away, it’s how the details combine to create purposeful brand experience.

The interface is the brand

Like all digital brands, our experiences with Google center around product interfaces. These experiences involve interactions with stuff made of metal and plastic.Material Design doesn’t just create order, it creates order with purpose and meaning. It’s a sensory expression of Google’s brand. If it finds purchase, it could be the first serious threat to Apple’s apparent monopoly on sublime user experience.

Google’s design evolution

It’s worth noticing that Material Design wasn’t created on the fly; astute observers have seen Google’s careful evolution over the last few years. In 2011, Gmail was redesigned with flatter buttons and a healthy serving of margin and whitespace. In 2012, Google Now introduced layered “cards,” even more whitespace, and well-designed typographic hierarchies.Discrete design updates like these, now formalized via Material Design, were a part of — from an outside perspective, at least — a very purposeful process.

Can you make a thing of beauty, even more beautiful?

While there’s always room for improvement, what’s been most impressive is Google’s ambition for, and subsequent achievement of, unity across a varied and disparate set of products. Anyone who has worked in software can attest that even modest updates to legacy systems — with existing users, stale code, and competing business interests — can be impossibly difficult. Material Design may turn out to be proof that it can be done, even at scale.

Google Material Design Websites and SEO

Since Google Material Design forces you to organize your code in a more streamlined manner, it also helps in higher engagement of the user and how easy it is to navigate to the contact page. This layout may seem new at first to a new user on a desktop device, however on mobile and tablets it is user-friendly because you are able to scroll down to find the information you need.Google promotes websites that offer an enhanced experience to a user.

All these Material Design elements enhance your SEO performance. The material designs’ interactive websites improve bounce rate by over 60% – this means the user is engaging with your website and is more likely to take action.The responsive website design allows other sites to link to you using the same website. Lastly, all content is kept under the same link which makes it really simple for Google Bots to crawl your site.

Our Web Design Process

At Clixium, we deliver personalised websites that are built on powerful content management systems. Our web design team hand hold you through the entire process of building your website. We also provide you with the option to train your key staff so that they can make edits as and when they choose to.


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Clixium Google Material Design Websites

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