Google My Business

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.

Users will only need to enter their information one time and it will populate into all of Google’s services. In addition to new businesses getting started with Google My Business, Google is also upgrading current users of Places for Business and the Google+ Dashboard to this new experience.

How it works

Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.

After signing up and filling in the requisite information, Google My Business will add the business information to Google Search, Google Maps and Google+, allowing customers to find the business no matter what device or service they happen to be using at the time. Companies are also invited to add photos and virtual tours, read and respond to their Google reviews, as well as add or correct business information like address, phone, store hours and more.

In addition, the service makes it easier for businesses to share on Google+, Google’s rival to the Facebook page. From the new service, owners can post news, events, photos and other updates they want shared with customers

Integration

The service also pulls in custom insights and integrations with AdWords Express, which will help business owners better understand how people are finding their business on Google, what they’re clicking on, where they’re coming from when clicking on directions, and other trends over time. The insights, meanwhile, are designed to give businesses, as well as brands and other organizations, more information about their Google+ audience and content, including visibility, engagement metrics, and demographic data.


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