Since Google introduced Google AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.
The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant – whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in.The innovations in AdWords that make these experiences possible have helped many businesses reach their customers in better, smarter ways. What was once a tool to help advertisers place text ads on search results has become so much more than that. As a result, we’ve seen an increase in the complexity that marketers face every day.
AdWords now encompasses display and video media that can be bought on YouTube and across the web. And that’s just the tip of the iceberg.This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about about how we can make AdWords a highly effective solution for your business.
From the campaigns that drive the most profit to the percentage of traffic coming from mobile, we want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, we can spend more time optimizing campaigns and identifying opportunities.
“Contact us today on 0421 048 595 for a completely free consultation on Google AdWords campaign management.”
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